Pinterest’s Keyword Planner, while not as widely discussed as Google’s version, is part of Pinterest’s broader advertising tools suite where you can research keywords to target your ads effectively.
Here’s how you can leverage this tool:
If Pinterest has a dedicated Keyword Planner similar to Google’s, you would typically find it within the Pinterest Ads Manager. However, if it’s integrated into broader ad targeting options like “Interests & Keywords,” you would access this after setting up your campaign:
Direct Input: Enter keywords directly related to your product, service, or content. For instance, if you’re selling eco-friendly products, keywords might include “sustainable living,” “eco-friendly home,” etc.
Using Pinterest’s Data: Pinterest’s platform inherently provides keyword suggestions through its search functionality. If there’s no direct Keyword Planner, manually searching these terms via Pinterest’s search bar and noting related searches or suggestions can simulate keyword research.
Negative Keywords: Utilize negative keywords to ensure your ads aren’t shown for irrelevant searches, saving budget.
Broad vs. Specific: Start with broad terms to capture a wide audience, but also include specific keywords to target niche markets. For example, “DIY projects” might be broad, while “DIY garden projects for beginners” is more specific.
Volume and Competition: While Pinterest might not provide exact search volumes like Google, observing how frequently keywords come up in searches or in Pinterest’s suggested searches can give you an idea of popularity.
Trending Keywords: Look for what’s currently trending on Pinterest, which might not be available directly in the planner but can be inferred from Pinterest’s trends or popular pins.
Performance Review: After your campaign runs, analyze which keywords lead to higher engagement or conversions. This data might not come directly from a Keyword Planner but from your campaign analytics.
Adjust Keywords: Based on performance, adjust your keyword list. Add high-performing keywords, refine or remove those that underperform.
Content Optimization: Use discovered keywords in your pin descriptions, board titles, and even in the content linked from your pins. This SEO practice helps in organic reach beyond ads.
Engagement Tracking: While not directly related to the Keyword Planner, tracking how users interact with your content can inform future keyword choices.
While Pinterest’s Keyword Planner might not be as standalone or detailed as other platforms, understanding how to navigate Pinterest’s own data for keyword research, combined with using its ad platform effectively, can significantly boost your ad campaign