Pinterest is one of the most visually-driven and high-impact social media platforms, where businesses, bloggers, and creatives can showcase their content to a broad audience. In 2022, Pinterest introduced a game-changer for marketers and creators — the Pinterest Native Scheduler.
If you’re looking to maximize your Pinterest strategy and save time, here’s everything you need to know about using Pinterest’s Native Scheduler tool effectively.
The Pinterest Native Scheduler is a built-in tool that allows users to schedule Pins to go live at future dates and times. Before this, scheduling Pins required third-party tools like Tailwind or Hootsuite. Now, Pinterest has simplified the process by providing this scheduling functionality directly on their platform.
This tool is particularly useful for busy creators and businesses that want to maintain a consistent presence on Pinterest without having to manually post in real-time.
There are several benefits to using Pinterest’s Native Scheduler over manual pinning or third-party scheduling tools:
First, upload your image or video just like you would for a regular Pin. Add a compelling title, description, and URL to drive traffic.
Once your Pin is ready, look for the “Publish at a later date” option. When selected, you can choose the exact date and time for your Pin to be posted.
Pinterest allows you to schedule Pins up to two weeks in advance.
Double-check all the details (image, title, description, URL) and ensure the timing fits your content strategy. Once everything is set, hit the “Publish” button, and your Pin will automatically go live at the scheduled time.
You can view all your scheduled Pins under the “Created” tab of your Pinterest profile. From here, you can edit or delete any scheduled Pin before it goes live.
To get the most out of Pinterest’s Native Scheduler, consider the following best practices:
Pinterest rewards active accounts that post consistently. The scheduler helps you maintain a steady flow of Pins without overwhelming your audience with too much content at once.
Take note of when your audience is most active. Although Pinterest content has a long lifespan, posting at high-traffic times can boost immediate engagement and help your Pins gain traction faster.
Since Pinterest is a visual platform, high-resolution images or videos are critical. Make sure your Pins are eye-catching and relevant to your niche.
Pinterest is more of a search engine than a social network. Use relevant keywords in your Pin title and description to make your content discoverable in searches.
Don’t just stick to one type of Pin. Mix it up by scheduling a variety of standard Pins, video Pins, and even idea Pins to engage different segments of your audience.
While the Pinterest Native Scheduler is incredibly useful, it does have a few limitations:
The Pinterest Native Scheduler is a powerful tool for anyone looking to streamline their Pinterest strategy. By scheduling your content in advance, you can free up time to focus on creating more engaging content and driving traffic to your website.
Whether you’re a small business, blogger, or seasoned marketer, incorporating the Native Scheduler into your Pinterest workflow can help ensure that you’re consistently pinning high-quality content that resonates with your audience.
Head over to your Pinterest profile, start creating new Pins, and take advantage of the native scheduler to optimize your strategy and grow your audience!