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Check out Pinterest Trends
The Pinterest Trends tool is a data-driven feature that shows you what topics, keywords, and categories are gaining popularity on Pinterest. It helps you discover real-time trends, as well as historical data on what has been popular over time.

Pinterest is not just a visual search engine; it’s also a platform where trends emerge, take shape, and spread across industries. To help creators, businesses, and marketers stay on top of the latest trends, Pinterest introduced the Pinterest Trends tool. This free tool provides insights into what’s trending on the platform, giving you the data needed to create timely and relevant content.

Whether you’re looking to boost your Pinterest engagement or align your marketing strategy with what’s hot right now, here’s everything you need to know about Pinterest Trends and how to use it effectively.

The Pinterest Trends tool is a data-driven feature that shows you what topics, keywords, and categories are gaining popularity on Pinterest. It helps you discover real-time trends, as well as historical data on what has been popular over time.

Available for free, Pinterest Trends can give you insights into:

  • Top Search Terms: See the most searched terms and keywords on Pinterest.
  • Trending Categories: Discover which categories, like fashion, travel, or food, are seeing a spike in engagement.
  • Seasonal Trends: Find out which trends are cyclical or seasonal, so you can plan your content around peak interest periods.

Pinterest Trends is ideal for marketers, content creators, and businesses aiming to stay relevant and connect with their audience by delivering timely, trend-based content.

Accessing Pinterest Trends is simple and requires just a few steps:

  1. Log into your Pinterest Business Account: Trends is available for all Pinterest users, but having a business account gives you more in-depth data and insights.
  2. Navigate to Pinterest Trends: You can find it by visiting the Pinterest Trends page.
  3. Explore: Once you’re on the Trends page, you can filter by location (currently available in the U.S., U.K., and Canada) and explore trending searches, categories, and related keywords.

1. Top Search Terms

The main highlight of Pinterest Trends is the list of top search terms. These are the keywords and phrases that users are searching for most on the platform.

For example, if “fall fashion trends” is rising in searches, that signals an opportunity to create content or products around that theme. Whether you’re a fashion brand, blogger, or influencer, you can align your strategy with these trending searches to attract more viewers.

Pinterest Trends also categorizes trends based on industries or niches. You can see which categories are gaining the most attention on Pinterest, such as:

  • Home Décor: Trending styles, materials, and design ideas.
  • Recipes: Popular dishes, seasonal flavors, or dietary trends.
  • DIY and Crafts: Projects that are in high demand among Pinners.

By knowing which categories are spiking, you can focus your Pinterest efforts on areas that will drive more engagement and potentially new followers.

3. Trend Timelines

Pinterest Trends also allows you to see how specific keywords or topics have performed over time. You can select a search term or category to view its popularity on a timeline, helping you understand how trends evolve or re-emerge.

This is particularly useful for identifying seasonal trends. For instance, if you notice that “holiday gift ideas” starts to pick up in early October, you can begin planning and scheduling your related Pins ahead of time to capitalize on that traffic.

When you search for a specific term on Pinterest Trends, the tool not only shows you the trend data but also related keywords and audience insights. This helps you discover adjacent content ideas and expand your reach by tapping into other trending searches that align with your primary focus.

For example, if “summer recipes” is trending, you might see related searches like “BBQ ideas” or “vegetarian grilling,” providing more opportunities to create relevant content.

1. Create Timely, Relevant Content

One of the main advantages of Pinterest Trends is the ability to discover topics your audience is currently interested in. By using the tool to find popular search terms, you can tailor your content to these trends, ensuring that your Pins are more likely to be discovered and engaged with.

For instance, if “minimalist home décor” is trending, you could create Pins showcasing your own minimalist designs or curate boards that feature relevant products or ideas.

Pinterest is well-known for its seasonal content, and the Trends tool helps you identify when interest in certain seasonal topics is rising. By preparing your content around these spikes in advance, you’ll be able to reach your audience at the right moment.

For example, holiday and DIY content tends to peak as the year comes to an end. You can use Pinterest Trends to figure out when searches for “Christmas decorations” or “Thanksgiving recipes” start to climb and plan your Pins to go live during these times.

3. Stay Ahead of Competitors

Pinterest Trends helps you stay one step ahead by keeping you informed on emerging topics before they become oversaturated. This early awareness allows you to create content around trends before your competitors do, giving you a head start.

4. Optimize Your SEO

Pinterest is a search engine, and keywords are critical for discoverability. Use the top search terms and related keywords from Pinterest Trends to optimize your Pin titles, descriptions, and hashtags. By including trending keywords in your content, you can improve your search ranking and reach more users.

5. Build Your Content Calendar

Pinterest Trends makes it easier to plan your content calendar by providing a steady stream of ideas for relevant, trending topics. You can map out your Pins weeks or even months in advance based on the trends you uncover, ensuring your Pinterest strategy stays fresh and engaging.

To make the most of Pinterest Trends, follow these tips:

  • Check Trends Regularly: Trends change frequently, so make it a habit to check Pinterest Trends weekly to stay updated.
  • Combine Trends with Analytics: Use Pinterest Analytics alongside Pinterest Trends to see how your content performs and adjust your strategy accordingly.
  • Focus on Evergreen Content: While chasing trends is important, make sure to balance your strategy with evergreen content that will remain relevant long-term.
  • Experiment with Content Formats: Try different types of Pins, like video, carousel, or idea Pins, to see how they perform for specific trends.

Final Thoughts

The Pinterest Trends tool is an invaluable resource for anyone looking to stay on top of what’s hot in the Pinterest world. By leveraging trending keywords, categories, and seasonal data, you can create more impactful content that resonates with your audience and drives traffic to your website or products.

Whether you’re a seasoned Pinterest marketer or just starting out, using Pinterest Trends can give you the insights you need to optimize your strategy and stay ahead of the curve.

Head to Pinterest Trends and start discovering the most popular and timely topics to elevate your Pinterest game!